Are you a Premium or Innovated Marketplace ISV partner looking to boost your sales and reach a wider audience? The Alibaba Cloud Marketplace Channel Program is designed to help you do just that.
This program unlocks powerful resources and incentives, allowing you to tap into a vast network of resellers and distributors, expanding your market reach and ultimately driving greater revenue.
For our Premium and Innovated Marketplace ISV partners, we open our Alibaba Cloud channel resources for more business opportunity income through Marketplace. Marketplace ISV partner agrees that Resellers may be provided with discounts in relation to their or End Users’ purchase of the Products the Marketplace.
Discount Scope: Discounts are only available to specified T1 Resellers and Distributors, including Tier1 Resellers(T1), but do not extend to Tier2(T2) Resellers.
● T1 Reseller can choose from three-tiered discount rates: 10%, 20%, or 30%.
● The Distributor gets an additional 5% discount on top of the T1 Reseller’s chosen discount rate.
Just need 3 step to publish your channel discount through Marketplace Seller Portal.
The Marketplace Channel Program offers two key business models tailored to different partner needs.
● Definition: Reseller Model develops customers to use Alibaba Cloud services, or develops their own product on top of Alibaba Cloud, then resale to customer.
● Who can be a reseller: This model is open to a wide range of entities including SIs, ISVs, VARs, aggregator, wholesaler and etc.
● Invoice Flow: Alibaba Cloud issues an invoice to the reseller, who in turn invoices their customer.
● Reseller Profit: Alibaba Cloud provide base discount to reseller, and reseller can earn quarterly incentive if they meet quarterly revenue tiers.
● Definition: Distributor Model can develop customer and tier 2 resellers, and then tier 2 resellers develop customers to resale Alibaba Cloud.
● Invoice Flow: Alibaba Cloud invoices the Distributor, who then invoices Tier 2 Resellers. The Tier 2 Reseller ultimately invoices their customer.
● Distributor Profit: Alibaba Cloud provide base discount to distributor, and distributor can earn quarterly incentive if they meet quarterly revenue tiers.
To ensure a successful partnership, Alibaba Cloud sets specific benchmarks for both Direct Resellers and Distributors. These benchmarks ensure partner commitment and expertise:
● Legal and valid International business entity over 1 year.
● Enterprise email account.
● Eligible international Bank Account in registered territory.
● Considerable Registered capital.
● Mature customer management and operation capabilities.
● Capable to invoice customers.
● Expertise in IT service, system integration, software development and etc.
● At least 2 dedicated sales & presales for Alibaba Cloud
● Commit to obtain at least 2 ACP within 3 months after onboarding
● At least 4 dedicated sales & presales for Alibaba Cloud
● Commit to obtain at least 4 ACP within 3 months after onboarding
● Rich experience in managing Tier 2 reseller
● First year commitment at least 1.5M USD. Exceptions will be submitted by BD for special application.
The Alibaba Cloud Marketplace Channel Program offers a powerful platform for ISVs to expand their reach, boost sales, and drive new revenue. By collaborating with a network of Resellers and Distributors, you can tap into a vast customer base and accelerate your growth in the cloud marketplace.
Contact Alibaba Cloud Marketplace today to learn more about the program and explore the opportunities for your business.
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