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Community Blog How Elastic Compute Service Boosts Sales at the Double 11 Global Shopping Festival

How Elastic Compute Service Boosts Sales at the Double 11 Global Shopping Festival

Read this blog to learn more about how Alibaba Cloud's Elastic Computing capabilities powered the Alibaba Double 11 Global Shopping Festival.

To learn more about how Elastic Computing Powered the Alibaba Double 11 Global Shopping Festival download our whitepaper, The Technologies behind the Biggest Global Shopping Festival, now.

As consumer demand for online shopping escalates, smart enterprises are reacting with the provision of a seamless and scalable e-retail solution. It's vital for retailers to provide a high-performance, stable, reliable and scalable solution for shoppers. However, this is becoming increasingly challenging as artificial intelligence becomes a commonly used tool, video content abounds, and the number of online shoppers continues to grow.

Events such as the Double 11 Global Shopping Festival test retailers and their online services to the limits. This means that the ability to scale elastically is a vital quality for any business that wants to thrive in today's competitive digital world. It allows you to quickly expand and decrease your computer processing, memory and storage resources to keep pace with changing demands in the most cost-effective way possible.

As a result, you don't have to worry about engineering your systems for peak usage, making capacity plans or managing the extremes of service outages and idle resources during peaks and troughs in demand.

Introducing ECS

Our Elastic Compute Service (ECS) is the foundation on which many of our cloud-based products and services sit. This online computing service provides elastic and secure virtual cloud servers to cater for a vast range of cloud hosting needs.

For the Double 11 event, the fast memory and low latency capabilities of ECS helped power a vast range of cloud applications. Alibaba Cloud recently introduced the 6th Generation of ECS, based on the X-Dragon Architecture. The 3rd Generation of the X-Dragon architecture fully supported the 2019 shopping event, where its servers seamlessly integrated our computing platforms into a single architecture, improving their cost efficiency by 20 percent.

AI-Enabled Improvements

During the 2019 Double 11 event, a range of AI-enabled features empowered international brands and SMBs. This included the 3D Taobao avatar, which helped 1,167 sellers increase their conversion rates per purchase by more than 20 percent, compared to the previous year.

Further research reveals that the integrated artificial intelligence features of X-Dragon can help our customers realize a 30 percent increase in the queries-per-second rate and a decrease in latency by 60 percent. These improved metrics enable dramatic improvements in an array of e-commerce scenarios, and reduce the power wastage from physical severs because this is a cloud-based solution.

Record-Breaking Performance

In a notable change from previous years, 100 percent of Alibaba's core systems were running on the cloud for the event, enabling the company to handle a world record-breaking 544,000 orders per second during peak traffic with zero downtime. In this way, advances in Elastic Computing can help retailers surpass their customers' expectations and increase sales at global shopping festivals, and beyond.

To learn more about how Elastic Computing Powered the Alibaba Double 11 Global Shopping Festival download our whitepaper, The Technologies behind the Biggest Global Shopping Festival, now.

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Alibaba Clouder

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