Firm Y holds a unique position in China's liquor industry, possessing two prestigious "China Famous Liquor" brands. The company went public on the Shenzhen Stock Exchange and was ranked among the FT Global 500. According to its recent financial report, it achieved over $4 billion in annual revenue.
"Partnering with Lingyang, we built a data-driven management system with digital control centers and marketing dashboards, boosting operational precision. Their methodologies provided valuable product development insights, significantly upskilling our technical team."
------ Head of Big Data, Firm Y
Firm Y faces operational challenges across its expansive dairy supply chain, including inefficient turnaround times across nationwide distribution networks. With over 8,000 distributors and 500,000 retail outlets, the organization encounters significant challenges in effectively managing its vast partner ecosystem. Additionally, aligning diverse product offerings with billions of consumer demand signals hinders precision in decision-making, impacting end-to-end efficiency and overall business performance.
Management Cockpit: Unified Operational Visibility
Firm Y implemented a digital management cockpit using Lingyang Dataphin and Quick BI to streamline its complex hierarchy across 100+ branches. The system enables cross-level data visibility, allowing real-time business monitoring from headquarters to frontline staff through interactive dashboards. This replaced manual reports with drill-down analytics for rapid issue resolution and accountability tracking.
Performance Dashboards: Optimizing Marketing ROI
The company deployed intelligent dashboards to analyze billions in annual marketing spend. By evaluating campaign effectiveness, comparing regional performance, and tracking individual KPIs, Firm Y gained granular cost-efficiency insights. This data-driven approach improved budget allocation accuracy and reduced wasteful expenditures across 8,000+ distributors.
Five-Force Assessment: Precision Channel Management
Firm Y developed a proprietary dealer evaluation model analyzing five key dimensions: sales performance, inventory turnover, coverage efficiency, cost ratio, and profit contribution. This standardized 8000+ heterogeneous distributors into tiered groups, enabling targeted support for underperformers while recognizing top partners - optimizing the entire distribution network.
Firm Y's digital transformation delivered promising results across its operations:
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