Featuring guest blogger, Jamshed Wadia
One of the main benefits of digital transformation within an organization is improving the customer experience, which helps provide a competitive advantage. Digital transformation in this context is the process that closes the gap between what digital consumers expect from a business and what businesses offer as an experience. This portion of digital transformation mainly sits within the scope of Customer Experience (CX) or within the overall marketing team.
So what do customers expect from their digital experience with brands?
You may be wondering now, how can a business meet all of the customer requirements presented above? The good news is that all these customer expectations are now possible by making suitable investments in cloud-based marketing technology (MarTech) solutions like:
Public cloud providers like Alibaba Cloud can equip you with the right tools and technologies to implement such solutions. A cloud-based strategy also provides you with the scalability and speed needed for your business to stay responsive and adapt to the changing digital landscape. If you suddenly need more computing power, for example, you can scale quickly and easily without the hassle or expenditure of provisioning new hardware.
Alibaba Cloud also protects your data assets from a vast range of online threats, including data breaches and DDoS attacks. You can also create multiple backups across multiple regions on the cloud to reduce the risk of system failures. Data recovery support is also available in near real time to ensure business continuity. By taking advantage of the cloud, organizations can make better use of their resources to improve the profitability of their businesses.
If you want to learn more about the benefits of digital transformation through cloud computing for businesses, I recommend checking out this ebook, Five Ways to Realize Data-Driven Digital Transformation for Your Business.
With over 20 years of experience and a proven track record as a business leader and innovator, Jamshed is an advisor at Startup-O, a global StartUp platform, and a mentor at Eduspaze, Singapore’s first EdTech accelerator. Prior to his advisory roles, Jamshed was the Marketing Director at Intel leading Intel's APJ Marketing Center Of Excellence. His career journey is a story of reinvention, leading change and navigating disruptive business environments, and his need for reinvention has led him to a diverse experience of roles across audiences, and various sales and marketing disciplines.
Disclaimer: The views expressed herein are for reference only and don't necessarily represent the official views of Alibaba Cloud.
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