Short Video Marketing

Introduction

This course provided by Taobao Education is specially designed for enterprises with the aim of promoting their products by short video or content marketing at least. Within the course, you will understand how to use short video to get a good sales volume and spread your brand efficiently. Particularly for traditional enterprises to improve their company’s strategy.

Recommended For

Companies who want to sell and promote their products efficiently or brand spreading by short video as main content marketing

Training Schedule

📅 March 19
🕛 10:00am - 5:00pm (UTC+8)(1 hour break from 12:00pm to 1:00pm)

Training Outline

Content Marketing Trend and value of short video
    ① Trend of content marketing
    ② Type of content marketing
    ③ Value of short video marketing
    ④ Platforms for short video marketing
Short video strategy
    ① Product Selection
    ② Content positioning
    ③ Team Structure
    ④ Main page design
How to make short video
    ① Market analysis
    ② Competitors analysis
    ③ Steps for Short video making
          ❶ Equipment
          ❷ Type and topic selection
          ❸ Script preparation
          ❹ Golden rules and skills for short video editing
How to promote short video and earnings growth
    ① Free-Promote from different channels
    ② Charged-Advertising
    ③ Followers operation
    ④ Capability
Case Study and FAQ

Savannah Zheng - Taobao Education Instructor

Brief Introduction
● Founder and CEO of Awins
● Certified Trainer of Alibaba.com
● Certified Trainer of Global Ecommerce Talent
● Certified Trainer of Taobao Education
● Certified Trainer of Lazada.com
● Senior Lecturer of Chinese international Electronic Commerce Center
● National psychological counselor
● Trainer of EMBA for China and some S.E.A. Universities
● >1000 training in different countries including Malaysia, Vietnam, Italy, US and some Africa countries etc
● >1,000,000 audiences including sellers, buyers, university professors and students
● Be the Judge of Chinese TV show called New Trading
● Top ten most influential Ecommerce trainer