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New Retail CEO Program
New Retail CEO Program
Training at a Glance
  • Type
    Industry Solution
  • Delivery Method
    Remote Online Training
  • Delivery Language
    English
  • Price

    MYR2297.00 MYR3297.00

Introduction
This program provided by Taobao Education is specially designed for executive directors to help gain insight into new retail transformation including the consumers, digital purchasing scenarios and storefront, talent team and organizational upgrading etc.Through systematic learning of new retail development and trends, C-level officers can gain a better vision of the game-changer for different types of retail experiences in China and how Alibaba helps brands go omni-channel to erase the line of online and offlinefor an exponential growth.
Recommended For
Executives or directors of enterprises
Training Schedule
  • 📅 December 18
    🕛 10:00am - 5:00pm (UTC+8)(1 hour break from 12:00pm to 1:00pm)
Training Outline
  • New Retail Development Trend
        ① The definition of New Retail and evolution of traditional retail business
        ② The role of online store, offline store, flagship store and distributors
        ③ The evolution of consumer relationship
        ④ The restructure of retail core element (people-place -product)
  • Changes on Demand
        ① Consumers are changing in life style, consumption values, digital capability, etc
        ② Sellers are changing in what/where/when/how/new scenarios, etc
  • Changes on Supply
        ① Changes from brand perspective
        ② Changes from brand perspective
  • Changes on Technology, Ecosystem & Data capability
  • New Retail and New Customer Experience
        ① Acquisition experience
              ❶ Identify the source of consumers
              ❷ Leverage organization's touch points
              ❸ Focus on data quality
        ② Engagement experience
              ❶ Trend of content marketing
              ❷ Trend of live streaming
              ❸ Trend of KOL/KOC
        ③ Conversion experience
              ❶ O2O capability
              ❷ CPS (sales commission) capability
              ❸ Live streaming capability
  • New Retail case study + Q&A
        ① case study - WM omni channel approach in China
        ② case study - New Retail development experience of Loreal

John Deng - Taobao Education Instructor

Brief Introduction
Acted as DTC/CRM Director in Philips China, mainly responsible for developing and executing brand "direct to consumer - DTC" strategy;
Took a leading role in developing Brand & Alibaba strategic partnership, leveraged Alibaba A100 Program to accelerate the digital transformation;
Awarded with the honor of 'Best Team' in the Alibaba New Retail MBA Training Program;
Piror to Philips, John was CRM director in Walmart China and Walmart Yihaodian, which managed more than 100 million members.

Sound experience in following topics
DTC & CRM; New Retail & Omni-channel marketing; digital transformation; Consumer insight and big data

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