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TypeIndustry Solution
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Delivery MethodRemote Online Training
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Delivery LanguageEnglish
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Price
MYR2297.00
MYR3297.00
- 📅 December 18
🕛 10:00am - 5:00pm (UTC+8)(1 hour break from 12:00pm to 1:00pm)
- New Retail Development Trend
① The definition of New Retail and evolution of traditional retail business
② The role of online store, offline store, flagship store and distributors
③ The evolution of consumer relationship
④ The restructure of retail core element (people-place -product) - Changes on Demand
① Consumers are changing in life style, consumption values, digital capability, etc
② Sellers are changing in what/where/when/how/new scenarios, etc - Changes on Supply
① Changes from brand perspective
② Changes from brand perspective - Changes on Technology, Ecosystem & Data capability
- New Retail and New Customer Experience
① Acquisition experience
❶ Identify the source of consumers
❷ Leverage organization's touch points
❸ Focus on data quality
② Engagement experience
❶ Trend of content marketing
❷ Trend of live streaming
❸ Trend of KOL/KOC
③ Conversion experience
❶ O2O capability
❷ CPS (sales commission) capability
❸ Live streaming capability - New Retail case study + Q&A
① case study - WM omni channel approach in China
② case study - New Retail development experience of Loreal
John Deng - Taobao Education Instructor
Brief Introduction
✓ Acted as DTC/CRM Director in Philips China, mainly responsible for developing and executing brand "direct to consumer - DTC" strategy;
✓ Took a leading role in developing Brand & Alibaba strategic partnership, leveraged Alibaba A100 Program to accelerate the digital transformation;
✓ Awarded with the honor of 'Best Team' in the Alibaba New Retail MBA Training Program;
✓ Piror to Philips, John was CRM director in Walmart China and Walmart Yihaodian, which managed more than 100 million members.
Sound experience in following topics
DTC & CRM; New Retail & Omni-channel marketing; digital transformation; Consumer insight and big data
