Live stream fast track

Introduction

This course provided by Taobao Education is specially designed for enterprises with the aim of promoting their products or brands by live stream or content marketing at least. Within the course, you will understand how to use live stream to get a good sales volume and spread your brand efficiently. Particularly for traditional enterprises to improve their companies marketing strategy.

Recommended For

Companies who want to sell and promote their products efficiently or brand spreading by live stream.

Training Schedule

📅 June 25
🕛 10:00am - 6:00pm (UTC+8)(1 hour break from 12:00pm to 1:00pm)

Training Outline

Live stream overview
    ① Trend of Live stream
    ② Live stream platform
    ③ Case study
Live stream preparation
    ① Positioning
    ② Team structure
    ③ Equipment
    ④ Platform selection
Product selection and brand spreading
    ① Product selection skills
    ② Promotion strategy
    ③ Selling points
Step for live stream
    ① Topic selection
    ② Script preparation
    ③ Warm-up
    ④ Skills for host
          ❶ Performance
          ❷ Interaction
          ❸ Risk control
          ❹ Reminders
    ⑤ Skills for operator
          ❶ How to promote the live room
          ❷ Advertising
          ❸ Capability
    ⑥ Review
Case study and FAQ

Savannah Zheng - Taobao Education Instructor

Brief Introduction
● Founder and CEO of Awins
● Certified Trainer of Alibaba.com
● Certified Trainer of Global Ecommerce Talent
● Certified Trainer of Taobao Education
● Certified Trainer of Lazada.com
● Senior Lecturer of Chinese international Electronic Commerce Center
● National psychological counselor
● Trainer of EMBA for China and some S.E.A. Universities
● >1000 training in different countries including Malaysia, Vietnam, Italy, US and some Africa countries etc
● >1,000,000 audiences including sellers, buyers, university professors and students
● Be the Judge of Chinese TV show called New Trading
● Top ten most influential Ecommerce trainer