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"Quick BI has enabled BaoZun to construct a comprehensive data ecosystem—spanning multi-source data integration and AI-assisted analysis to the agile delivery of high-end dashboards—thereby truly empowering our 490+ brand clients to achieve real-time insights and intelligent decision-making."

——Kiwi Hu, Head of Data Team at BaoZun

10+	5min	12%
Platform Data Source Integrations	AI-Assisted Kanban Board Setup	Sales Growth for Brand Clients

Background and Business Challenges

Founded in 2007, BaoZun is a leading global provider of brand e-commerce services, offering end-to-end e-commerce operational support to over 490 international brands. Spanning diverse sectors—including apparel, fast-moving consumer goods (FMCG), and luxury goods—its operations extend across East Asia, Southeast Asia, Europe, and North America.

On May 20, BaoZun released its financial results for the first quarter of 2026; the data indicates that the company achieved significant growth and breakthroughs across multiple areas, particularly within its e-commerce business.

As their e-commerce operations grow increasingly complex, BaoZun’s brand clients are placing higher demands on the real-time nature, comprehensiveness, and visual appeal of e-commerce data insights.In serving numerous high-end clients, Baozun faces three core pain points:

Multi-source heterogeneous data is difficult to integrate.Brands need to integrate real-time data from multiple platforms, stores, and dimensions (such as time, channel, and category) into a single dashboard. This is especially important during major promotional periods when the amount of data surges, making it difficult for traditional tools to quickly integrate and support high-dimensional cross-analysis.
Dashboard Development Efficiency Is Constrained.Complex interactions—such as switching between daily, weekly, and monthly views, or comparing multiple metrics—often necessitate pre-processing within the data warehouse. This drags down delivery efficiency, resulting in lead times of several days between the submission of a request and the visualization of results—a delay that fails to meet brands' critical need to "view data and make decisions on the very same day."
Achieving the required visual standards is challenging, as international brands impose strict requirements on the visual style of reports to ensure alignment with their specific brand tonality.

To address the aforementioned challenges, BaoZun adopted Lingyang Quick BI. Leveraging its robust data integration capabilities, intelligent analytics features, and enterprise-grade governance framework, the platform has significantly enhanced collaboration efficiency between BaoZun’s internal BA (focused on the business side and end-to-end requirements management) and BI (focused on technical implementation) teams. Simultaneously, it has empowered its external base of over 490 brand clients to truly realize "Data × AI driven decision-making."

Integrating Multi-Platform Data, a Single Dashboard Delivers High-Dimensional, Real-Time Insights

Taking, for example, the "Omnichannel Marketing Dashboard" that BaoZun provides for a certain international brand:

The brand runs advertisements across multiple e-commerce platforms—including Tmall, JD.com, Douyin, and Xiaohongshu—seeking to monitor the return on investment for various platforms, channels, and product categories in real time, while also retaining the flexibility to conduct granular, drill-down analyses based on dimensions such as time and attribution window.

Previously, fulfilling such requirements necessitated the upfront preparation of a large number of intermediate data tables in the backend—a process characterized by slow response times and maintenance difficulties.And Quick BI has achieved this:

Automatically Integrates Data from Multiple Platforms：Standardize and integrate heterogeneous data from various e-commerce platforms, automatically aligning metrics without the need for repetitive manual data cleaning.
Flexible Grouping and Dynamic Aggregation:Implement a three-tier "Brand → Channel → Scenario" structure within a single dashboard, automatically calculating total sales and Return on Investment (ROI) at any level—thereby avoiding the awkward dilemma where "aggregated views lack detail, yet detailed views cannot sum up to the total."
Seamless Switching Across Time Dimensions：Instantly toggle between standard and fiscal calendars with a single click, and support comparative analysis—such as "This Year's Lunar New Year vs. Last Year's"—to quickly assess the effectiveness of your marketing strategies.
Remains Smooth During Major Promotions：Leveraging a Serverless architecture and automated caching mechanisms, the dashboard loads in seconds—even when processing millions of data records daily during peak promotional periods.

Upon its launch, this dashboard became the core tool for the client's marketing team's daily reviews. It not only optimized advertising budget allocation but also directly boosted ROI during promotional periods, transforming fragmented marketing data into actionable, holistic insights—thereby truly ensuring that data is "fast-moving, transparent, and actionable" at critical moments.

Low-Code + AI-Driven: Business Users Can Easily Build Dashboards

While serving a global fashion brand, BaoZun leveraged Quick BI's built-in industry templates and AI assistant, "Smart Q," to launch a demo of a "Competitor SKU Monitoring Dashboard" in just a few hours.Upon logging in, the system automatically identifies the stores for which the user is responsible, allowing them to freely select competitors to monitor and view real-time data—including prices, sales volume, inventory levels, and new product updates—for those competitors' best-selling items. The platform supports filtering by criteria such as product category, price range, and time period, thereby enabling brands to quickly identify and capitalize on market opportunities.

This process requires no development or design intervention:

Business analysts can complete the initial setup of a dashboard simply by using drag-and-drop operations and natural language queries (such as, "Help me build a dashboard to see which competitor T-shirts sold the best last week").
When in use, the system automatically displays data relevant to the user's identity—realizing a "one person, one view" experience—so there is no need to be concerned about data security issues.

Within just one month of its launch, the dashboard has become deeply integrated into the client's daily operational decision-making. Leveraging these insights, the client identified several high-potential price points, strategically positioned their new spring products in advance, and drove a 12% month-over-month increase in sales for the relevant product categories.Quick BI has not only enabled Baozun to achieve "minute-level response and same-day delivery," but has also transformed data insights into tangible momentum for business growth.

Stunning Aesthetics + Robust Control: Meeting High-End Brands' Dual Expectations for Security and Experience.

In a collaboration with a luxury brand, BaoZun rapidly delivered an "Omnichannel Core Metrics Dashboard," integrating key information such as sales attainment, regional performance, and trend analysis, while employing intuitive visualizations—including heatmaps and treemaps—to meet multi-dimensional review requirements.

More importantly:

Highly Unified Visual Style: Leveraging a library of over 100 enterprise-grade themes combined with AI-driven aesthetic enhancements, you need only upload your corporate logo or brand reference images; the report's color scheme, typography, and layout will then automatically align perfectly with your brand's Visual Identity (VI) guidelines, projecting a professional, minimalist, and sophisticated aesthetic.
Granular and Controllable Permissions:Regional Managers can view data solely for their assigned territories, whereas the Product Director has visibility into data across all product categories—thereby ensuring that sensitive information remains secure while simultaneously enabling a "personalized" analytical experience tailored to each user.
Analysis of High Autonomy:Users can freely toggle between fiscal and calendar years, and select any comparison period (e.g., "FY2024 Q3 vs. Same Period Last Year"), thereby truly placing the initiative for analysis in the hands of the business teams.

From requirements confirmation to going live—a process that took mere hours—was something almost unimaginable in the past. However, by leveraging Quick BI, BaoZun enables brands to gain personalized insights and enjoy a data experience characterized by agile responsiveness, all while ensuring data security.

Quick BI is not merely a visualization tool; it serves as the core engine driving BaoZun’s digital transformation services for high-end brands. By integrating a unified data foundation, an AI-driven development experience, and enterprise-grade governance capabilities, it enables complex business requirements to be transformed—within a matter of hours—into data products that are highly available, visually compelling, and rigorously secure.

BaoZun’s collaboration with Quick BI has not only enhanced the efficiency of its services but also empowered its brand clients to precisely identify business opportunities across multiple platforms, thereby bringing to life its digital vision: "Technology Shapes the Future of Business."

If you would like to explore more e-commerce data solutions, please feel free to contact us.

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BaoZun × Quick BI: AI Empowering 490+ Premium Brands—Unlocking Data Value Through a "Fast, Stable, and Elegant" Data Experience

👉 Explore Quick BI Now!

👉 Retrieve 30-Day Free Trial with Unlimited Token

Background and Business Challenges

Integrating Multi-Platform Data, a Single Dashboard Delivers High-Dimensional, Real-Time Insights

Low-Code + AI-Driven: Business Users Can Easily Build Dashboards

Stunning Aesthetics + Robust Control: Meeting High-End Brands' Dual Expectations for Security and Experience.

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